3 Reasons To Send Your Customers Newsletters
In these modern time, most people keep in touch through solely electronic means. Unfortunately, that means that many customers filter all promotional emails straight into their spam folder without ever reading them. However, you can still connect with your customers by sending a physical newsletter. If you hadn't considered mailing out newsletters to your customers, here are three reasons why you should:
1. Keep in touch with your clients.
Everyone is so busy nowadays that it can be hard to keep track of anything, let alone your business. Keep your company on the forefront of your clients' minds by sending regular newsletters. You may have to find the right newsletter schedule by trial and error. You don't want your customers to forget about you, but you also don't want to send so many newsletters that it becomes an annoyance. Aiming for monthly correspondence is usually a safe place to start.
2. Let your customers know what you're doing.
There are fewer barriers than ever in the digital age. People are used to keeping up with their favorite celebrities and public figures on various social media platforms; seeing behind the scenes makes them feel like they are involved in your business, which can increase your sales. A regular newsletter is a great way to keep your customers informed about what's happening in your business. Let them know about any new services you're offering and update them on specials that you're running.
3. Make customers feel special.
Most people don't expect to receive mail anymore, unless that mail consists of bills and bank statements. Seeing your newsletter in their mailbox can make your customers feel like your business really cares about them. This is especially effective if you choose to send out newsletters around the holidays. Christmas is a great time to schedule your December newsletter.
When getting your newsletter printed, don't immediately choose the first service you see. It's a good idea to shop around to ensure you're getting the best value for your money. You may even want to contact different companies and ask for price quotes for your project. Comparing newsletter printing services quotes can help you get a great deal. Remember that the design of your newsletter matters too. If you don't want to hire a graphic designer to put it together, consider using a template to ensure that your newsletter looks professional. A newsletter can be a great promotional tool, as long as you're putting your business's best foot forward.