Building Your Real Estate Business? Include Postcards in Your Marketing Plan

It is often said that real estate is much more about building relationships with people than houses, land, and commercial property. Real estate agents and brokers once had to use the telephone, personal visits, and the United States Postal Service to stay in touch with existing clients and find new ones.  As technology progressed, many agents and brokers moved their relationship-building strategies online. While this may work well enough for successful, established agents with large lists of satisfied clients, online marketing may not be as successful for newer agents or those who need to grow their business.